Banting Robotics is a FIRST Robotics Competition team made up of high school students in Grades 9–12. I led a complete rebrand with the goal of creating a professional identity that could support sponsorships exceeding $35,000 annually, recruitment, and community outreach while remaining approachable for students.
Prior to the rebrand, Banting Robotics lacked a consistent visual identity. Different logos, colours, and graphics were used across social media, sponsorship packages, apparel, and printed materials, making it difficult to present a unified brand to sponsors and the community.
The final logo combines the high school’s maroon and baby blue colours with a simplified mark inspired by robotics and engineering.
The rebrand gave Banting Robotics a consistent visual identity across every public touchpoint, helping the team present a more professional image to sponsors, students, and the community.
CATEGORIES:
Brand Design, Logo Design, Web Design, Apparel Design, Merchandise Design
Banting Robotics is a FIRST Robotics Competition team made up of high school students in Grades 9–12. I led a complete rebrand with the goal of creating a professional identity that could support sponsorships exceeding $35,000 annually, recruitment, and community outreach while remaining approachable for students.
Prior to the rebrand, Banting Robotics lacked a consistent visual identity. Different logos, colours, and graphics were used across social media, sponsorship packages, apparel, and printed materials, making it difficult to present a unified brand to sponsors and the community.
The final logo combines the high school’s maroon and baby blue colours with a simplified mark inspired by robotics and engineering.
The rebrand gave Banting Robotics a consistent visual identity across every public touchpoint, helping the team present a more professional image to sponsors, students, and the community.
CATEGORIES:
Brand Design, Logo Design, Web Design, Apparel Design, Merchandise Design