Inspired by Castrol’s 2023 identity refresh and the bold simplicity of brands like Mobil 1, this concept reimagines Pennzoil’s visual identity for the modern automotive industry.
This proposed redesign introduces a cleaner, more contemporary logo and packaging system while preserving the brand’s equity with recognizable imagery and symbols.
Refreshing an already iconic brand can be a tricky task. To maintain Pennzoil’s incredibly strong brand equity, key elements such as the colour scheme, Liberty Bell symbolism, and label structure were retained, ensuring existing customers would still instantly recognize the products while presenting a more refined and future-focused identity.
CATEGORIES:
Advertising & Marketing Design, Brand Design, Packaging Design, Vehicle Design, Environmental Design
Inspired by Castrol’s 2023 identity refresh and the bold simplicity of brands like Mobil 1, this concept reimagines Pennzoil’s visual identity for the modern automotive industry.
This proposed redesign introduces a cleaner, more contemporary logo and packaging system while preserving the brand’s equity with recognizable imagery and symbols.
Refreshing an already iconic brand can be a tricky task. To maintain Pennzoil’s incredibly strong brand equity, key elements such as the colour scheme, Liberty Bell symbolism, and label structure were retained, ensuring existing customers would still instantly recognize the products while presenting a more refined and future-focused identity.
CATEGORIES:
Advertising & Marketing Design, Brand Design, Packaging Design, Vehicle Design, Environmental Design
Pennzoil’s decades of recognition in motorsports also played a key role in the design direction. The brand was developed to perform just as effectively on a race car or trackside banner as it does on product packaging, web platforms, and advertising materials.
High-contrast graphics, bold typography, and simplified forms ensure maximum visibility at speed while maintaining a confident, premium presence across every brand touchpoint, both on and off the track.
Pennzoil’s decades of recognition in motorsports also played a key role in the design direction. The brand was developed to perform just as effectively on a race car or trackside banner as it does on product packaging, web platforms, and advertising materials.
High-contrast graphics, bold typography, and simplified forms ensure maximum visibility at speed while maintaining a confident, premium presence across every brand touchpoint, both on and off the track.
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