Caravan
Caravan is a retail outlet chain specializing in contemporary high-end furniture and décor. The goal was to create an effective brand Identity without feeling overdone or over-designed. This was accomplished in a minimalist, modern style, allowing the furniture to stand out, while matching the brands ideals across all of their collateral and channels effectively.
Caravan’s logotype is fully custom typography inspired by the forms of modern contemporary furniture, housed in the subtle shape of a traditional Caravan, symbolizing the fast paced environment of the modern world.
The spreads were all designed as a cohesive piece with many elements persisting over multiple pages. The caravan logos iconic shape was harvested as a branding element that was used as the colorways selection indicators, but also as a fun “NEW!” tag that can be used to draw emphasis on new and/or popular products.
