Diablo Dips
Diablo Dips is a hot sauce brand taking a unique approach to the classic hot sauce theme. With crazy flavour names based on the different stages of chaos while eating their devilishly spicy sauces. Their brand identity is a modernized spin on a “devil” themed hot sauce line with a mix of bright and dark colours, and crazy labels to draw attention to every bottle.
Diablo Dips’ logo was designed to lean into the “devil” theme, while staying modern, timeless, and legible at small sizes. Featuring dynamically angled type, and aggressive horns, all representing their dynamically flavoured, yet aggressively spicy sauce line. All contained within a rough ring shape to create the feel of a traditional “wax seal”.
